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2012 News

County to Host September 20 Workshop: “Marketing with Traditional Media”

August 29, 2012

County to Host September 20 Workshop: “Marketing with Traditional Media”

In today’s economy, capital dollars may be scarce for marketing your business.  We believe that traditional media can co-exist and complement today’s evolving technology and social media.  Smart executives should evaluate their marketing toolbox and determine if they can capture their audience and strengthen their message by selecting traditional media channels.

On Thursday, September 20, 2012, the County of Bucks Business Development Department, in conjunction with the Bucks County Commissioners, First Savings Bank, the Upper Bucks Chamber of Commerce and the Pennridge Chamber of Commerce, continues the First Savings Business Success Series with “Marketing with Traditional Media.” The workshop will be held at the Bucks County Community College, Upper Bucks Campus, 1 Hillendale Road, Perkasie, PA  18944.  Networking and registration begin at 8:00 a.m. The program starts promptly at 8:15 a.m. and concludes at 10:30 a.m.

The workshop is designed for businesses and non-profit agencies.  Professionals who provide financial, legal, and consulting services are also encouraged to attend.  The program will examine the objectives, audience, strategy, results, and cost of using the following traditional media channels:

  • Print
  • Radio
  • Billboards
  • Direct Mail
  • Website
  • Cable TV

Scheduled members of the panel will include:

  • Patricia Walker, Executive Director, The Intelligencer/Courier Times
  • Linda Moskal, Sales Manager, WNPV Radio
  • Rocco Zegalia, Account Executive, Adams Outdoor
  • Kimesha McDowell, Business Solutions Specialist, U.S. Postal Service
  • John Ralston, CEO, Sitecats Web Development
  • Patrick McOwen, Senior Account Executive, Comcast Spotlight

Pre-registration is requested due to limited seating; the program is free. To register for the workshop, please contact the County of Bucks Business Development Administrator, Sonia Smith, at 215-345-3839 or at srsmith@co.bucks.pa.us.

The County of Bucks Business Development department provides business start-up assistance and helps companies sustain, expand, or enter the Bucks County market.  Its free services include resource provision, workshop education, and networking opportunities. For more information about the county’s Business Development programs and offerings, please visit the official County of Bucks website, www.buckscounty.org.